Year
2024
Client
Kadena
Category
Web3
Powering the Human Layer of Blockchain
Kadena reimagines blockchain technologies for humans — all humans.
Kadena’s brand had matured beyond its startup roots. The goal: redefine the identity to speak to institutions while staying true to the developer community. The result was New Kadena, a humanized, scalable brand system connecting product, storytelling, and motion into one cohesive experience.
A social countdown campaign introducing the idea of Layer H — the Human Layer of Blockchain.
No Layer 1 or 2 solution can scale for all of humanity, but Kadena can.
Layer H represents the human layer: technology built for people, not protocols.
The rebrand was more than visuals; it was a repositioning of blockchain as infrastructure for everyone.
CMO: Mike Herron
Creative Director: Gerard “NZ” Bowden
Senior Designer: Shayna Blake
Senior Motion Graphics: Quintin “Q” Harris
Content Director: Carl Parker
Communitcations: Drew Mailen
Community Manager: Robin Schick
Marketing Director: Jeff Ou
Project Manager: Mallory Sutton
Product Marketing: Jordan S.
